Praktiker, with more than 30 years of experience in the Greek market, is the number 1 Greek Home Improvement & DIY Network and one-stop-shop for every home and garden need. With 17 Stores / 1,200 personal / 900 top brands / 42 product categories / +50,000 products. Praktiker, responding to modern retail and the needs of the time, offers solu4ons and a comprehensive shopping experience, both for households and businesses. Covering 99% of the necessi4es of the home and 100% of modern society. A home “with everything” (inside, outside & hobbies) is the brand’s main field of action & now, constantly adding inspiration, innovation and new shopping trips, it is closer to more traditional home brands. Based on “we love home inside & out”! we worked on the logo in such a way as to give the feeling of freshness and renewal that currently shows Praktiker without losing its solid & reliable image. Our goal is for DIY to no longer have a leading role, and for the concept of Home Improvement to be the one that will now characterize the brand.
Design: Alexandros Papalexis (Senior Art Director)
Creative Agency: 2yolk-branding.com
Founding Managing Partner: Emmanouela Bitsaxaki / Founding Creative Partner: George Karayiannis
Senior Art Director: Alexandros Papalexis / Studio Manager: Alexandra Papaloudi
Junior Designer: Marina Vardounioti / Junior 3D Designer: Nefeli Terzi
Location: Athens, Greece.