Introducing the new lineup of Vikos Mixers—where taste, style and natural goodness collide for a refreshingly delightful experience. Drawing inspiration from the captivating landscapes of Vikos Gorge, our packaging design takes a minimalist approach, featuring snow-capped mountains gracing each label against a clean backdrop.
Soft pastel hues of pink for grapefruit, sleek grey for soda water and sunny yellow for tonic water are carefully selected to grab attention. Each variant is thoughtfully labeled with its name and color coding, ensuring effortless selection and unmistakable appeal on the shelf. All three mixers are crafted with natural mineral water, while every sip is crisp and pure mirroring the clarity achieved through the series’ packaging design.
Design: Alexandros Papalexis (Senior Art Director)
Creative Agency: 2yolk-branding.com
Founding Managing Partner: Emmanouela Bitsaxaki / Founding Creative Partner: George Karayiannis
Senior Art Director: Alexandros Papalexis / Studio Manager: Alexandra Papaloudi
Junior Designer: Marina Vardounioti / Junior 3D Designer: Nefeli Terzi / Copy: Despina Sakellaridi
Location: Athens, Greece.